Why You Shouldn’t #$$% It Up Yourself And Save

I have this conversation at least several times a year with potential clients and it makes me want to pound my head against the wall. It goes something like this:

Me “I can build your website and handle all of your social media (and help you choose what’s right for you) all for a low monthly payment.”

Them: “I can do it all myself (or get an intern to do it).”

Me: “Installing Word Press can be tricky; I use a professional who works with me because even though I can code in HTML the install can be very fussy depending on the server (host) and theme that you choose plus whatever widgets and third party plug-ins you may want. And interns (and I have had many) are usually worth what you pay them.”

The folks that don’t listen or aren’t willing to spend any monies on their web presence? I see things like this posted on their Facebook:

“Switched my websites to a new server, and now, I have NO websites….The hosting company doesn’t answer the phones on the weekend…so I have no one to call and ask what the hell happened….and when I “view” the pages in the new “dashboard” they are all just lines of HTML all slammed together…”

I can teach you how to work on your site once it is professionally installed and has a functioning dashboard but please spend the money to have your site properly set up. I understand that you want to have control and be able to edit your site but that has nothing to do with the initial set up and install of your site (or even a major redesign).

You may change the oil in your own car but very few of us can rebuild the engine.

 

Which Social Media Platform Is Right For My Business

And Why You Need It

There is a plethora of social media platforms out on the intertubes and how in the world do you choose which one(s) are right for you? Each of the following platforms are complex and deserve their own blog post on their usage (which will be coming soon to this site). But here is a brief overview:

Facebook

  • Facebook is the most popular social media platform
  • 19 billion worldwide users with 665 million active users each day,
  • 73% of the US adult population
  • The most evenly-distributed demographics of any platform

There are currently 3 ways to promote your business on FaceBook:

Pages
Groups
Advertising

Twitter

  • 18% of the US adult population
  • estimated 215 million active users
  • However, those who do use Twitter use it more frequently than other platforms, with 46% logging in on a daily basis.

Instagram

• Instagram has 17% of US adults on the site.
• Interestingly with Instagram, though it’s the fifth-most-popular social media platform, it has the second-most devoted users.
• Instagram is the only platform that is actually skewed towards blacks and Hispanics
• 57% of users access the site on a daily basis, only 6 points behind Facebook, and 11% ahead of third-place Twitter.